翻译电影片名需要遵循什么原则

　　电影片名翻译是我们常见的，好的电影片名可以吸引人并扩大影片知名度，对于电影来说非常重要，就像17年上映的闪光少女，很多网友在看过影片后评论说这是一部被片名耽误的好电影，由此可见片名非常重要，所以北京翻译公司要求译员在翻译电影片名时需要遵循以下原则：

　　The translation of film titles is common to us. Good movie titles can attract people and expand the visibility of films, which is very important for movies, like the flash girl in 17 years of release. After watching the film, many netizens commented that it was a good film that was delayed by the title of the film, so the title of the film is very important. Therefore, the Beijing Translation Company requires the interpreter to follow the following principles in translating the title of the film:

　　1、信息价值原则

　　1. Principle of information value

　　这是最基本的原则，如果译者不了解影片的内容，只是根据看到的英文片名来译，这样译名就会偏离原片内容,是翻译片名中最严重的错误。为了更好的把电影的内容传达出来，就要求电影在译名上忠实传递与原片内容相关的信息，做到翻译标题形式与原片内容的统一。

　　This is the most basic principle. If the translator does not know the content of the film, it is only translated by the English title, so that the translated name will deviate from the original content and the most serious error in the title of the translation. In order to better convey the content of the film, it is required that the film faithfully transmit the information related to the content of the original piece in the translation name, so as to make the translation title form and the original piece content uniform.

　　2、文化价值原则

　　2. The principle of cultural value

　　电影的片名翻译不只是两种语言的转换，也是两种文化的交流。在片名翻译中体现着文化价值，促进文化交流，是电影片名翻译的重要任务。源语言与目的语言的文化背景不同，存在着很大差异，因此译者要充分理解、准确传递原片名所负载的文化信息和情感。

　　Film title translation is not only a conversion of two languages, but also an exchange of two cultures. It is an important task for film title translation to embody cultural value and promote cultural exchange in film title translation. The cultural background of the source language and the target language is very different, so the translator should fully understand and accurately convey the cultural information and emotion loaded by the original title.

　　3、商业价值原则

　　3. Commercial value principle

　　电影是一门文化性和商业性兼具的艺术，在片名翻译时需要考虑到商业因素。电影要追求票房，没有高的票房就不能算一部真正意义上的好电影，译者要充分把握语言的文化特征和审美情趣，译出观众所喜闻乐见的电影片名，引起心理共鸣，激发观看欲望。

　　Film is a cultural and commercial art, which needs to take into account commercial factors in film title translation. If a movie wants to pursue the box office, it cannot be regarded as a good movie in the true sense without a high box office. The translator should fully grasp the cultural characteristics and aesthetic tastes of the language, translate the title of the film that the audience likes, and arouse psychological resonance. Arouse the desire to watch.

　　4、审美价值原则

　　4. The principle of aesthetic value

　　实现审美价值首先要讲究语言的精炼，选词时注意音、意俱美，达意传神，要求译者深入把握作品的思想美学内容，以艺术家的心态对待原片，进行新的艺术创造，用自己的语言艺术形式传达影片的形象、情感和语言的艺术美。

　　In order to realize the aesthetic value, we should first pay attention to the refinement of language, pay attention to the sound, the meaning and the spirit when choosing the words, and ask the translator to grasp the ideological and aesthetic content of the work, treat the original film with the artist's mentality, and create new art. Convey the image, emotion and artistic beauty of the film with its own language art form.

中译国际翻译（北京）有限公司
China International Translation service Co., Ltd.